Michael Kors is debuting a new fragrance, Wonderlust — with an island-themed campaign featuring supermodel Gigi Hadid.

The brand is promoting the new campaign by hosting a “Fantasy Island Experience,” aka a treasure hunt, in New York City. The event began yesterday and continues through today, until 7 pm.

After picking up a “treasure map” at the MIchael Kors store in Rockefellar Center, fans embark on a journey that leads them to three interactive stops—an in-store photo booth, a special “shellphone” in Rockefeller Center, and the Michael Kors Wonderlust Scent Bar.

At the Scent Bar, “travelers” will have the opportunity to discover the fragrance franchise and unlock prizes that include Michael Kors Wonderlust beach bags, towels and deluxe samples, while supplies last.

Watch the video below for more about the new fragrance.